Moments when mistakes are costly

Global digital payments platform · Fintech · Latin American market · 2017–2018

Smaller, nimbler startups were gaining ground with faster, more secure transactions. As part of a team of content specialists, we worked on the digital content audit and strategy for its Latin American marketing.

Law firm · 35+ years · Family business in generational succession

They had never done marketing, and the next generation is taking over. We support the transition with all three pillars: legal market research, positioning, brand platform and the execution that takes that strategy to market.

Business association · Retail

Many business owners 55 and older have no one to pass their company on to. We designed an academy to prepare those businesses and an online platform to help sell them.

New electric utility operator · 4,000 employees · 1.5 million customers · 2021

It was taking over the island's power system under a new administration, and the public needed to understand its transformation plan. We led the market and public opinion research and the communication strategy for the launch campaign, and produced the facility rebranding and TV commercials.

Public health agency · Government · Island-wide reach in Puerto Rico · 2020

2 weeks

until scientist-verified content was going out on every official channel.

In the middle of the COVID-19 emergency there was a misinformation crisis: the data being published was wrong and the communication operation couldn't keep up. We designed a science-based internal optimization program and redesigned the agency's communication and systems architecture, with strategies integrated with the CDC and reporting processes to comply with CARES Act funding.

Family-owned automotive and leisure distributor · Second generation · Founded in 1963 · 2017

Before investing in a new product launch, they needed to understand their audience. We designed the market research and focus groups to identify opportunities and risks and adjust the product before going to market.

Public statistics agency · Government · 2017–2018

They needed new ways to bring official statistics to different audiences. We developed and implemented the strategy to communicate data and statistical evidence: content created with scientists, science outreach, social media and webinars.

Data analytics firm · Project for the Government of Puerto Rico · 2022

The government's agency portal needed to reorganize its information and build an orderly data analysis and visualization system. We reinforced the analytics team with public data analysis across several agencies, UX and design.

Family business group · 100+ years · Media, real estate and education · 2019–2020

They wanted a social innovation project with media inside a university. We researched the communication entrepreneurship ecosystem and the profile of student entrepreneurs, and designed the methodology and program for a Media Lab that would work as an incubator.

Nonprofit health clinic network · 130 employees · 3 regions of Puerto Rico · 2021–2026

+200%

above goal for an HIV testing campaign, in nine months.

They had less than four weeks to restructure communication and education without falling out of compliance with their federal grants. We led the restructuring and now operate as their external department: federal proposals, campaigns, digital platforms, rebranding, internal workshops and crisis management.

National public health nonprofit · United States · Reach in all 50 states and territories

They needed to reach populations that general messaging misses. We researched with each group, including gay men of color living with HIV and people 50 and older living with HIV, and built campaigns, an online learning platform and a national social campaign with them. Today we're working on an initiative that connects all of those groups.