Intelligence
What gives us certainty
In a world of noise, we filter the signal. We use data and research to reduce uncertainty and ground every strategic step.
Organizations that have trusted Fáctica
Government agencies
Public health nonprofits
Family businesses
Business associations
Essential services
Media
Global manufacturing
Fintech
When we're called in
Moments when mistakes are costly
We don't start with a service. We start with the situation your organization is in, and the evidence it takes to decide well.
See work by situation →-
01.
When the market moves faster than the organization
New audiences and business models that stop working. We research the shift and turn it into strategy.
-
02.
When the organization changes hands or enters a new stage
Generational succession, new owners, a new administration. We design the positioning and brand platform for what comes next.
-
03.
When there's a crisis and public trust is on the line
Numbers that don't add up, misinformation, an operation stretched thin. We put the evidence, the processes and the messages in order to rebuild trust.
-
04.
When you need evidence before you invest
Before launching, investing or reorganizing: research that surfaces opportunities and risks in time.
-
05.
When federal funding and compliance are at stake
Tight deadlines, strict requirements and little room for error. We restructure the operation so it stays compliant and keeps serving.
Is your organization going through one of these moments?
How we work
Three pillars, one method
Understand, design, execute. Every project starts with evidence and ends with something that works in the market.
Hub
What makes it possible
We design agile communication processes that break down internal silos and foster innovation. We help your organization operate in line with its brand promise.
Studio
What is seen and connects
We turn strategy into stories that make an impact. We bring together branding, public relations, experiences and storytelling to build a unified narrative that leads the conversation in the market.
Work
See more work
What we did in those moments
Crisis · Public trust
Public health agency · Government · Island-wide reach in Puerto Rico · 2020
In the middle of the COVID-19 emergency, incorrect data was being published and the communication operation couldn't keep up. We redesigned the agency's communication and systems architecture, with strategies integrated with the CDC and reporting processes to comply with CARES Act funding.
Strategy and communication architecture
2 weeks
until scientist-verified content was going out on every official channel.
Federal funding · Compliance
Nonprofit health clinic network · 130 employees · 3 regions of Puerto Rico · 2021–2026
They had less than four weeks to restructure communication and education without falling out of compliance with their federal grants. We now operate as their external department: federal proposals, campaigns, digital platforms, rebranding, internal workshops and crisis management.
Strategy and communication architecture
+200%
above goal for an HIV testing campaign, in nine months.
Change of hands · Succession
Law firm · 35+ years · Family business in generational succession
They had never done marketing, and the next generation is taking over. We support the transition: legal market research, positioning, brand platform and the execution that takes that strategy to market.
Strategic advisory
Strategy and communication architecture
3 pillars
Intelligence, Hub and Studio in one project.
Who we are
A team with a method
Fáctica is led by Bruny Velázquez, a strategist with a background in journalism, business intelligence and university teaching.
With a multidisciplinary team, we apply a method that turns evidence into brand and business decisions, from Puerto Rico for organizations in Puerto Rico and the United States.
Meet the team →Let's talk
Recognize any of these moments?
Tell us what's at stake. We start by understanding the problem before proposing a solution.
